The UK has set an ambitious target to reduce sugar content by 20% by 2020. Achieving this goal will require extensive reformulation across a variety of products in the coming years. Nevertheless, it represents a positive step forward. Since the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction, while also raising consumer awareness about sugar levels in their food. The World Health Organization and the FDA recommend that added sugars should make up less than 10% of daily calorie intake. The American Heart Association has advised that children should limit their intake to less than six teaspoons of added sugars each day, and that those under two should avoid added sugars entirely.
Mintel’s 2017 industry report identified a growing backlash against sugar as a key trend, indicating that consumers are increasingly mindful of their sugar consumption. Major brands like Nestlé and Pepsi have already initiated efforts to lower sugar levels in their products, and numerous other manufacturers are following suit. Whether the U.S. government will introduce a mandate for sugar reduction remains uncertain. However, a significant push may not be necessary; the updated Nutrition Facts label will prominently feature the amount of added sugars in products, thereby increasing transparency for consumers.
This new labeling initiative, along with evolving health trends, has sparked numerous reformulation efforts in the U.S. market, which may even categorize processed fruits and vegetables as added sugars under the new guidelines. As consumers become more health-conscious, products rich in nutrients like calcium citrate 600 mg with vitamin D will likely gain popularity, particularly as people seek healthier alternatives to sugar-laden options. Overall, the movement toward reducing sugar is gaining momentum, driven by both consumer demand and regulatory changes.