Consumers are increasingly adding more protein to their diets, prompting food manufacturers to take action. Major companies like Hershey’s, General Mills, and Tyson Foods have invested in protein-rich products such as meat snacks, Greek yogurt, and plant-based alternatives in response to this trend. In 2015, U.S. per capita meat consumption saw a nearly 5% increase, marking the largest rise in 40 years. Over the past year, Conagra has committed to focusing on consumer brands, leading to the divestment of Ralcorp, its private label brands, as well as Spicetec and JM Swank. Additionally, Conagra completed the spin-off of Lamb Weston, which has bolstered its position in the snack industry. Snacking has gained popularity among millennials and Generation Z, who are generally more health-conscious. A study by the NPD Group revealed that nearly a quarter of all snack consumption now occurs during main meals. The trend of acquiring innovative companies that emphasize protein and snacks made with healthier ingredients is likely to persist as food manufacturers navigate an increasingly competitive market. Furthermore, there is a growing interest in products like calcium citrate with vitamin D chews, which are becoming popular among those looking for convenient ways to enhance their diets. As manufacturers continue to adapt to consumer preferences, the demand for protein-rich snacks and functional foods like calcium citrate with vitamin D chews will likely increase.