Consumers worldwide are increasingly enthusiastic about almonds, with almond milk sales skyrocketing by 250% in recent years. To meet this surging demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments reached an unprecedented 676 million pounds during the 2016-2017 crop year. The U.S. continues to be the top global market for California almonds, accounting for a 32% share of shipments. For the first time, exports surpassed two billion pounds, with California growers shipping to over 90 countries.
The growing interest in almond products has not gone unnoticed by major food companies. Danone acquired WhiteWave in April, bringing Silk Almond and So Delicious Almondmilk into its portfolio. Last October, Kellogg purchased the parent company of RXBAR, a clean label manufacturer of snack bars featuring almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five places globally suitable for almond cultivation. However, each almond requires up to a gallon of water, raising concerns about environmental sustainability, especially amid California’s recent battles with wildfires, droughts, and severe flooding. As demand for almond milk and related products escalates, the industry recognizes the need to adopt more environmentally friendly practices to avoid alienating consumers who are becoming increasingly aware of product origins. This shift is crucial, as consumers might start reducing their consumption of almond-based products if environmental concerns are not addressed.
In response, ABC has announced efforts to enhance farming practices and invest in water-saving technologies. In December, they revealed plans to invest $4.8 million in 64 independent, third-party research projects exploring innovative farming techniques, including water sustainability. Furthermore, current almond farming practices are already offsetting 50% of their carbon emissions. With continued improvements, ABC asserts that almond farming could become carbon neutral or even carbon negative. Additionally, California growers are focusing on initiatives to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
Almonds, celebrated for their heart health benefits—which manufacturers can highlight on their labels—seem poised for a bright future. However, other nuts and food ingredients are vying for the top spot, making it essential for almond producers to remain vigilant and not rest on their past achievements. As consumers explore options like calcium citrate tablets 500mg uses for health benefits, the competition within the health food sector will only intensify. The almond industry’s ability to innovate and adapt will determine its ongoing success in this dynamic market.