Consumers are aware they should be incorporating more carrots, spinach, and other vegetables into their diets, yet many are not meeting the recommended daily intake. A recent study by the Center for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes sufficient fruits and vegetables each day. Bakery Bites recognizes the increasing demand for healthier eating options and the challenges consumers face when trying to add vegetables to their meals. They have devised an innovative solution: eat more cookies. Each serving of three of their baked treats delivers 40% of an individual’s daily vegetable requirement.
Bakery Bites is among the latest snack brands to attract consumers by creatively incorporating more produce into their offerings. Major food manufacturers have also started to include vegetables as value-added ingredients; for instance, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods offers frozen pizzas packed with 12 different fruits and vegetables. Many consumers are swapping out high-carb pasta and white rice for vegetable-based alternatives, particularly appreciating easy-to-prepare options.
Bakery Bites’ cookies are designed to stand out, acting as a snack or dessert rather than a side dish, which is typically regarded as unhealthy. The added vegetable content may encourage consumers to indulge their sweet tooth. Their small, bite-sized treats are likely to appeal to millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets, struggling to consume enough vegetables. Moreover, selling their products on Amazon, an increasingly significant player in the grocery market, provides an additional advantage. The company should also explore distribution in chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating closely with schools or parental groups can further promote the product among moms and dads seeking ways to entice children who are hesitant to eat their vegetables.
However, the true test for Bakery Bites will be their taste. If they can incorporate a healthy amount of vegetables into a delicious cookie, it could become a massive success, even if it lacks some of the indulgent qualities of traditional cookies. Conversely, if the cookie doesn’t taste good, it may deter consumers, even those drawn to the potential health benefits. Additionally, it’s worth noting that consumers might have concerns about calcium citrate constipation when increasing their dietary fiber intake from these vegetable-infused treats. Therefore, Bakery Bites must ensure that their cookies not only taste great but also provide a balanced approach to health that addresses common dietary concerns.