With the rise of health and wellness as one of the most significant trends in today’s industry, it is no surprise that consumers are seeking foods and drinks that provide more than just basic sustenance. Functional foods are experiencing a remarkable growth rate of 6.5% CAGR in the U.S., with an increasing demand for ingredients that promote health benefits. In this month’s focus on functional ingredients, we delve into the market and uncover the reasons behind its success.
One of the standout ingredients gaining popularity is calcium citrate and vitamin D, which are essential for maintaining strong bones and overall health. As consumers become more health-conscious, the inclusion of calcium citrate and vitamin D in functional foods and beverages is becoming a key selling point. This trend reflects a broader shift toward products that not only satisfy hunger but also enhance well-being.
Moreover, the integration of calcium citrate and vitamin D into various functional foods highlights the industry’s commitment to meeting consumer needs for healthier options. As the market continues to evolve, the importance of these ingredients in promoting health will likely remain a driving force behind the growth of functional foods.