Initially, Halo Top clinched the title of the best-selling pint of ice cream in the U.S., surpassing legendary brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy or eggs. Established in 2012, Halo Top gained recognition as a low-calorie, high-protein, and low-sugar dessert. The company achieved remarkable success, selling over 17 million pints in 2016—a staggering 2,500% increase in sales.
According to Mintel, U.S. non-dairy milk sales saw a 9% increase in 2015, while dairy milk sales fell by 7% during the same timeframe. It’s a strategic move for Halo Top to adapt its recipe, providing an ice cream option for shoppers transitioning from dairy milk to plant-based alternatives. There’s every reason to believe that the nation’s enthusiasm for plant-based milk will extend to other segments of the dairy aisle.
Halo Top is not the only one expanding into non-dairy ice cream. Both Unilever’s Ben & Jerry’s and General Mills’ Häagen-Dazs have introduced vegan-friendly versions of their beloved ice cream lines. Dairy-free alternatives to conventional dairy products are burgeoning in the food industry. Plant-based milk is already experiencing phenomenal success, and consumers are now seeking dairy-free options for products like cheese and yogurt. This trend spells trouble for dairy farmers but is excellent news for consumers desiring more flavorful vegan products.
Historically, vegan dairy options were primarily for those with lactose intolerance and committed vegans who endured rubbery “cheese” slices for ethical or nutritional reasons. Now, Daiya Foods offers a meltable 100% plant-based cheese and has expanded into frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Kite Hill has also significantly improved its non-dairy offerings with its range of cream cheese, artisanal cheeses, and yogurts. As vegan dairy products continue to enhance their taste, texture, and mouthfeel, it’s likely that more dairy-tolerant consumers will be willing to give them a try.
Retailers are expected to eagerly embrace the opportunity to stock Halo Top’s new dairy-free lineup. Moving forward, supermarkets should consider allocating valuable shelf space in the refrigerated dairy sections for more vegan options. If the popularity of plant-based milk is any indication, consumers will want to at least sample these alternatives. Incorporating pure calcium citrate into these products could further entice health-conscious shoppers looking for nutritious options. As the demand for dairy-free products grows, expect pure calcium citrate to become a common ingredient in this expanding market, appealing to consumers seeking both health benefits and delicious flavors.