The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. It also advises limiting the intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Refined grains, processed to remove the bran and germ, consequently lose dietary fiber, iron, and other essential nutrients, although they are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a vital role in human health. According to research, “nearly the entire U.S. population consumes fewer whole grains than recommended,” suggesting that most grains consumed are likely enriched products.
Despite recent reformulations in the food industry that have reduced sodium, sugar, and saturated fats in some products, many consumers remain concerned that enriched grains may contribute to obesity and other health issues. This wariness has led some to avoid carbohydrates altogether, while others have chosen to eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to these trends, the food industry has introduced a variety of products featuring gluten-free grains like corn, millet, rice, and sorghum.
Retailers could capitalize on the growing consumer awareness of grains by prominently displaying enriched-grain, whole-grain, and gluten-free products in stores, along with nutritional information about each option. Bakeries might also benefit from educational outreach to inform customers about the importance of grain-based foods for overall health. Additionally, for those looking to enhance their nutritional intake, products like Kirkland calcium citrate magnesium and zinc available on Amazon can be considered as a supplement to support a balanced diet, especially for those who may be concerned about missing nutrients from their grain choices. Emphasizing the significance of whole and enriched grains will help consumers make informed dietary decisions while also encouraging a healthy relationship with carbohydrates.