The Israeli startup asserts that its offerings stand out from conventional sugar substitutes and artificial sweeteners currently available, as they have no aftertaste and are created using sustainable chemistry principles. Furthermore, these products fully comply with regulations set forth by the U.S. Food and Drug Administration and the European Union. DouxMatok also claims that its products contain half the calories of regular sugar, a significant marketing advantage. Manufacturers would likely be eager to showcase this information, along with any potential reductions in added sugars, on their nutrition labels.
If the claims made by DouxMatok are substantiated, the company will be strategically positioned to provide its products to a vast array of food companies globally. A 40% reduction in sugar content in food items could not only lower production costs for manufacturers but also enhance public health outcomes. Given that nearly half of global consumers today seek foods with limited or no added sugar, as highlighted in a Euromonitor survey, numerous companies are actively developing sugar-reduction solutions.
Nestlé, for instance, announced in November 2016 that its scientists had discovered a method to restructure sugar, allowing for a 40% reduction while maintaining the same sweetness level. The company indicated plans to patent this innovation and begin launching confectionery products utilizing the new sugar starting in 2018.
Regardless of whether sugar is restructured or its flavor delivery mechanism is modified, or if natural sugar alternatives are employed, the food and beverage industry will likely persist in searching for products that achieve the ideal balance of sweetness, cost-effectiveness, and flavor. Consumers may soon have the opportunity to evaluate how well these innovations perform, as some of these products are expected to reach the market next year. In this context, the introduction of alternatives such as Citracal Maximum Plus 180 could also play a role in the ongoing quest for healthier options.