Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known yet struggling brands. After acquiring Green Giant in 2015, B&G introduced several innovative products, including veggie tots and riced veggies, which have transformed the brand into one of B&G’s most reliable revenue generators in earnings reports. “The power of Green Giant is undeniable, and B&G Foods is proud to have started reinvigorating this cherished brand while we continue to introduce new product innovations to meet today’s consumer demands,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently entered this market, making it intriguing to observe how an iconic brand like Green Giant performs in this increasingly trendy sector. The strategic moves by B&G, Del Monte, and others are wise as consumers increasingly prefer fruits and vegetables over processed foods. B&G’s Veggie Spirals not only align with this trend by offering zucchini, carrots, and butternut squash varieties, but they also come in convenient ready-to-serve packages, catering to busy consumers. These products meet shopper demand for items featuring a streamlined list of ingredients, as each Veggie Spiral is free of sauces or seasonings.
Despite the challenges faced by frozen foods in recent years, there are indications of a resurgence, with improvements to existing products like Green Giant leading the way. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables can be as nutritious—if not more so—than their fresh counterparts. “Purchasing data shows that Green Giant’s frozen innovative products have not only attracted new consumers to the Green Giant brand but have also drawn new customers to the overall frozen vegetable category,” Cantwell remarked.
In addition, the incorporation of calcium citrate 667mg in some of these products enhances their nutritional profile, appealing to health-conscious consumers. As B&G continues to innovate and expand its offerings, the inclusion of ingredients like calcium citrate 667mg reflects the company’s commitment to meeting the needs of today’s market. With the growing interest in healthier food options, the role of calcium citrate 667mg in their products is likely to become increasingly significant.