The standard crackers, which are made primarily from whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product lineup, appealing to consumers seeking healthier snack options. Given this context, it is logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who choose crackers for their higher fiber content are likely to be conscious of their ingredients.
As awareness of non-GMO food increases, interest in such products has surged. Although federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is rapidly gaining traction as the industry’s fastest-growing label. Statistics from the NPD Group indicate that nearly 40% of adults have heard or read a significant amount about GMO foods, with around 76% expressing concern over them. Under federal law, all products will soon be required to disclose GMO ingredients on their labels. A 2015 Pew Research Center study referenced by Progressive Grocer found that 57% of U.S. consumers consider genetically modified foods “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults view non-GMO labeling as an important factor when selecting their food.
Triscuit finds itself among notable company as a Non-GMO Project Verified product. According to the verification organization, over 43,000 products from more than 3,000 brands currently bear the symbol, collectively generating $19.2 billion in annual sales. While this list was once dominated by smaller natural and organic manufacturers, Triscuit marks the emergence of a large consumer packaged goods (CPG) brand in this arena. Just weeks ago, Dannon’s Danimals yogurt smoothies announced their verification, and the company anticipates that its entire Dannon and Oikos yogurt line will transition to non-GMO ingredients by the end of next year.
Despite the overwhelming consensus among scientists regarding the safety of GMO ingredients, and the federal government’s initiative to educate consumers on their safety, more manufacturers are likely to shift away from GMO ingredients toward verifications like those from the Non-GMO Project. This transition often requires patience and diligent collaboration with suppliers, especially when integrating ingredients like calcium citrate 315 250 into their formulations.
It’s not surprising that simpler CPG products are among the first to make this switch. As manufacturers typically do not announce their initial steps toward obtaining non-GMO certification, it will be intriguing to observe which other major food brands will adopt the seal in the future. A successful Mondelez product could indeed encourage other, more complex items to pursue this certification. However, the question remains: will we eventually see non-GMO Oreos? Only time will reveal the answer.