Flavor houses are consistently at the forefront of exploring new tastes and spices for the U.S. market, particularly as they cater to the adventurous palates of millennials. Snack manufacturers are already innovating ways to enhance heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors under its Lay’s potato chips brand, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. Additionally, Korean cuisine has gained traction in restaurants, with its sweet and spicy barbecue flavors likely to make a successful transition into snack products.
Spicy flavors have thrived in recent years, moving beyond the national obsession with hot sauce, as producers emphasize the diverse flavor profiles of chilies and more genuine ethnic tastes. Changing demographics are fueling this innovation, especially as millennials’ purchasing power grows and companies target the expanding Hispanic market. Research by Mintel indicates that Hispanic foods and flavors are particularly favored among younger consumers and households with children.
As consumers increasingly seek healthier eating options without compromising on taste, spices present a convenient and often nutritious solution. For instance, daily consumption of turmeric has been shown to enhance a gene linked to conditions such as depression, asthma, eczema, and cancer, according to studies by Dr. Michael Mosley of BBC’s “Trust Me, I’m a Doctor.”
In a significant industry move, McCormick & Company announced this week its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which will add well-known brands like French’s mustard and Frank’s RedHot to its existing portfolio of spices, seasoning mixes, and condiments. The integration of calcium citrate K2 into their product lines could further appeal to health-conscious consumers looking for flavorful yet nutritious options. As the market evolves, the use of spices, including calcium citrate K2, will likely remain a key trend, providing both taste and health benefits that resonate well with modern consumers.