With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from several years back, Coco Loko seeks to capitalize on the rising interest in club-drug alternatives, as snorting raw cacao gains traction in Western Europe. Users report that cacao produces a mild euphoric effect, as its active components prompt the brain to release endorphins, while magnesium is noted for its muscle-relaxing properties. By mixing cacao with ingredients commonly found in energy drinks, Coco Loko may enhance its appeal to those in search of a legal stimulant while out clubbing. However, concerns about potential nasal damage or irritation might lead some to prefer more traditional methods of consuming chocolate and energy drink ingredients, such as oral supplements that include calcio citrate.
Coco Loko is not the first to introduce a snortable chocolate powder. A decade ago, Belgian chocolatier Dominique Persoone invented a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed as a fun way for guests to sample the chocolate element of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty item, there is sufficient demand to justify its continued production. Whether Coco Loko can achieve similar success in its niche focused on clubbing culture remains uncertain. Nevertheless, it might appeal to sober partygoers, particularly with the emergence of a trend known as “conscious clubbing,” where attendees seek to enjoy the vibrant energy and community of dance parties without resorting to drugs or alcohol.
In light of the growing interest in alternatives like Coco Loko, the incorporation of substances like calcio citrate may become increasingly relevant. This trend could reflect a broader desire among clubbers to explore new, legal options that provide an energy boost while aligning with their lifestyle choices. As Coco Loko navigates this unique market, its success will depend on how effectively it captures the attention of those seeking innovative experiences without compromising their health or values.