Consumer awareness of probiotics has surged significantly over the past ten years. While yogurt remains the leading product in the market, new probiotic-infused offerings such as juices, confectionery items, baked goods, infant formula, and baby food are becoming increasingly popular. However, as noted by Ganeden, many consumers still primarily associate probiotics with digestive health and are often unaware that the benefits of probiotics are specific to different strains.
In the realm of protein, plant-based ingredients are appearing in a variety of products, from energy bars to coffee, yet they can be challenging for the body to digest. If research demonstrates that a particular probiotic strain effectively aids in the digestion of these plant-based components, it could successfully merge two of the food industry’s most significant trends, driving growth in both the probiotics and plant protein sectors. For instance, Enjoy Life Foods has introduced a brownie mix that combines probiotics and algae protein, showcasing innovation in this space.
Ganeden’s second study explores another major sector: sports nutrition, which represents one of the largest markets for supplementation and functional foods. If evidence supports that GanedenBC30 can provide benefits in this domain, it could pave the way for various sports-related applications, including drinks, protein bars, and powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. Within this sector, efficient protein utilization is a crucial concern for both athletes and consumers interested in lifestyle sports nutrition.
Moreover, the integration of products like Solgar liquid calcium into the diet could further enhance the nutritional profile for active individuals, highlighting the importance of balanced supplementation. By focusing on effective combinations of probiotics and plant-based proteins, companies can tap into the growing trends in both probiotics and sports nutrition, ultimately benefiting from the rising consumer demand for health-oriented products.