Food allergies are becoming increasingly common, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of allergen-free products and are paying more attention to ingredient separation, allergen-containing product lines, and thorough cleaning of equipment. According to Mintel, the percentage of new products featuring low or no allergen claims increased from 11% in 2010 to 28% in 2014.
In addition to improving allergen labeling on existing products, some manufacturers are altering their recipes and production processes to eliminate common allergens. For example, General Mills has revamped its cereal supply chains in recent years to ensure that their Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions. It may be straightforward for consumers to avoid shellfish, but more prevalent CPG ingredients like nuts, wheat, and certain fruits can be challenging to detect in products. Retailers could implement useful strategies such as organizing allergy-friendly foods into dedicated aisles, offering clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other foods, especially in the produce section.
Such initiatives could greatly assist consumers facing food allergies while fostering loyalty towards retailers who prioritize their health and safety. Additionally, as consumers become more aware of the differences between beda calcium citrate dan calcium carbonate, retailers can also help them make informed choices about their dietary needs, further enhancing their shopping experience. This focus on consumer safety and awareness could lead to improved relationships between food manufacturers, retailers, and consumers.