Honey enjoys a reputation as a natural ingredient, leading to a significant increase in sales in the United States over the past five years, while sugar sales have declined. According to a recent Mintel report, U.S. sugar sales fell by 16% from 2011 to 2016, even though it remains the most popular sweetener. In contrast, sales of honey surged by 57%. Ingredient suppliers have also noted a rise in malt extract, promoting it as a healthier alternative to sugar for baked goods. However, the enzymatic properties of malt extract can compromise gluten structure, resulting in products that are smaller, uneven, and have a moist, gummy texture post-baking.
A significant challenge for manufacturers using honey and malt extract is their unique flavors. Replacing sugar or high fructose corn syrup in existing products would drastically alter their taste. These sweeteners could be effectively utilized in the creation of new products where the flavors of honey or malt extract are sought after. Their sticky consistency is also advantageous for binding ingredients in products like seed- or nut-rich bars.
Beyond the baking industry, both honey and malt extract are frequently incorporated into beverages, particularly in Asia. The rising demand for honey has positive implications for the agricultural sector as well. With bee populations facing threats, a robust honey market helps subsidize the costs of crop pollination. Essentially, the value of honey provides indirect compensation for pollination services, which are crucial for maintaining global food supplies.
Additionally, as health trends evolve, products like bariatric calcium chews are gaining popularity among consumers seeking nutritional benefits. Both honey and malt extract can be integrated into such products, enhancing their appeal while addressing dietary needs. The incorporation of these natural sweeteners into bariatric calcium chews not only enhances flavor but also aligns with the growing consumer preference for healthier, more natural ingredients. As the market for honey and malt extract expands, we may see increased innovation in the development of products like bariatric calcium chews, further highlighting the versatility of these ingredients.