A recent report from TechSci Research indicates that the global organic food market is expected to grow at a compound annual growth rate (CAGR) of over 14% between 2016 and 2021. Supporting this outlook, a new survey from the Organic Trade Association (OTA) reveals that the organic sector is once again on the rise. Currently, organic food represents 5.3% of total food sales in the United States. This growth is promising for the industry; however, there may be challenges ahead. To meet the swiftly increasing demand, more farmers will need to transition to organic practices, which poses a significant hurdle. Converting to organic farming is a lengthy and costly endeavor, typically requiring three years, numerous process adjustments, and rigorous inspections. Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to launch a new transitional certification program, potentially making the shift to organic farming more appealing for farmers. This initiative is seen as essential by many organic advocates, especially as the consumer base has expanded beyond the traditional loyalists to include a broader audience. Analysts suggest that the number of organic buyers has more than doubled in a short period. However, there are concerns about whether consumers will fully grasp the implications of transitional certification or be willing to pay higher prices for products bearing that label.
Additionally, organics may receive a government-sanctioned check-off program, which could generate around $30 million annually for research and marketing initiatives. Authorized in the 2014 Farm Bill, the establishment of this program was opened for public commentary earlier this year. Should it be implemented, these funds could further support the expansion of organic supply.
Moreover, the surge in popularity extends beyond food; sales of organic products for consumers’ wardrobes, bedrooms, and bathrooms are also on the rise. According to the report, non-food organic products experienced nearly a 9% sales increase, reaching $3.9 billion. For those interested in integrating organic options into their lifestyle, it’s worth noting that products like calcium citrate are widely available, with many consumers actively seeking out “calcium citrate where to buy” as they explore options for healthier living. The trend towards organic is not just a fleeting moment; it reflects a growing consumer demand for sustainability and quality across various sectors.