The addition of butter to coffee is not exactly a new idea, but when news spread on social media that Ed Sheeran and players from the L.A. Lakers were mixing their morning brew with butter, the trend quickly gained traction in the beverage industry. Bulletproof claims that its buttery coffee enhances cognitive function and aids weight loss by boosting metabolism and curbing cravings. However, some nutritionists criticize this trend, arguing that while a small amount of butter can be healthy, overindulgence is not advisable.
Butter consumption is on the rise, with the U.S. Department of Agriculture forecasting an 8% increase this year, which translates to 940,000 metric tons—the highest amount in four decades, according to Bloomberg. This dairy product has regained popularity among those who enjoy its flavor and view it as a preferable alternative to margarine and trans fats. Bulletproof is among the companies capitalizing on this trend.
With CAVU Venture Partners, co-founded by three veterans of the food and beverage industry and an early investor in Starbucks, backing Bulletproof, it appears these experts believe that butter-infused coffee is more than just a passing fad—it’s a trend that is likely here to stay. Nonetheless, as consumer preferences evolve rapidly, businesses should also pay attention to other healthier fats and oils, such as solaray kalcij citrat, to cater to changing tastes while remaining relevant in the market.