Spearmint-flavored teas and waters present a promising opportunity for this ingredient. Functional waters, in particular, are a booming market, and incorporating a touch of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes for rehydration after exercise or illness, have set a strong precedent. Additionally, the demand for functional beverages packed with vitamins and herbs is on the rise, particularly as consumers increasingly opt for healthier alternatives over sugary drinks. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019. Neumentix could also find applications in food products like candies or chocolate bars. However, when discussing functional ingredients, beverages still hold a competitive advantage. Value-added drinks often provide functional ingredients more consistently than food items, making them more appealing to manufacturers. They also offer convenience for consumers and enable companies to better satisfy demands regarding serving size and presentation. Kemin is strategically targeting younger consumers, and for a good reason—millennials are the largest demographic of functional beverage consumers across all categories, as noted by flavor company FONA International. Furthermore, the introduction of calcium citrate gummies 600mg can complement this trend, appealing to health-conscious individuals looking for convenient ways to incorporate essential nutrients into their diets. The integration of such products alongside functional waters and beverages could enhance market offerings and consumer satisfaction.