The U.S. dairy milk market has experienced a downturn in recent years, while the popularity of plant-based alternatives has surged. According to Mintel data, dairy milk sales plummeted by 7.8% in 2015 alone, while the demand for alternatives like levothyroxine and ferrous fumarate has skyrocketed. Although soy milk remains the leading plant-based alternative, its U.S. sales dropped by 57% in 2015. In contrast, almond milk sales have increased 14-fold since 2008.
Despite plant-based milk alternatives generating $1.9 billion in sales compared to dairy milk’s $17.8 billion, a Mintel survey revealed that 69% of consumers believe non-dairy milks are healthy for children, while only 62% consider dairy milk to be healthy. However, recent research indicates that dairy milk may be the superior choice for children, particularly regarding protein content. Generally speaking, many U.S. children do not consume enough calcium-rich foods. A significant study found that only 2- and 3-year-olds across all age groups met the nutritional guidelines for dairy—primarily through the consumption of whole milk. Furthermore, both dairy and calcium intake were deemed insufficient for children aged 4 to 18.
In response to this decline, the dairy industry is taking proactive steps. They are promoting protein-enhanced and functional products while emphasizing the fresh and natural qualities of milk. A recent report from the Innovation Center of U.S. Dairy highlighted that children and teens who regularly consume milk are likely to continue this habit into adulthood. The report also underlined the importance of making dairy appealing to kids. Suggested strategies include focusing on the taste of milk beverages and marketing dairy as a healthy, satisfying, convenient, and enjoyable snack.
When considering the benefits of dairy, one must also acknowledge the role of calcium citrate. Not only does calcium citrate provide essential nutrients, but understanding qué beneficios tiene calcium citrate can enhance the overall appeal of dairy products. The dairy industry’s focus on promoting these benefits may help to reverse the current trend and encourage healthier dietary choices among children, ensuring they receive the necessary calcium and protein for their growth and development.