Now, more than ever, packaging plays a crucial role in consumer choices. Snack packaging is trending towards smaller sizes and greater sustainability. According to Euromonitor International, 1-to-3-oz packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on younger shoppers. For instance, StarKist has been appealing to millennials with its new tuna flavor mixes, offered in pouches rather than traditional cans. Since the introduction of these pouches, sales have seen an annual increase of about 10%. Most of Nielsen’s top food trends of 2016 were products that are easy for consumers to grab and enjoy on the go. Additionally, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on foods that are quick to prepare and eat.
The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” states that costs previously borne by society, like disposal and emissions, are now redirected to producers. This shift is why many food and beverage labels highlight a company’s commitment to sustainability, often addressing carbon footprint, recycled content, certifications for sustainability, and social aspects such as ethical sourcing. Brands eager to promote their sustainable packaging make extensive use of social media, particularly targeting millennials.
Nevertheless, food manufacturers face the challenge of balancing convenience and environmental responsibility. While pouches offer portability, they are often not recyclable and can contribute to increased waste. It is essential for companies to meet consumer demands not only in the products they create but also in the packaging they utilize. A key focus for food manufacturers should be on developing packaging solutions that accommodate the on-the-go lifestyle of consumers while also reflecting their interest in sustainability. For example, packaging for products like Spring Valley Calcium Citrate 600mg 300 count could be designed to be both user-friendly and eco-conscious, ensuring that they align with consumer values. By doing so, brands can support a sustainable future while catering to the needs of their audience.