According to Appelhans, the DISC technology capitalizes on the human inclination for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a brief 25-second delay might be enough of a nuisance—or source of shame—for them to opt for a healthier alternative. The countdown is displayed on a touchscreen, which also elucidates how the system operates. This feature allows consumers to select a more nutritious option before the timer runs out. It’s unlikely that vending machine operators would be inclined to adopt this technology if it negatively impacted sales; however, a 2% to 5% shift towards healthier snacks could facilitate quick adoption. The widespread use of the DISC system could assist consumers in developing better eating habits while still fulfilling their need for convenience. Notably, the addition of time has shown to be a significant deterrent for consumers during system trials. It will also be intriguing to observe if there is any consumer backlash should this technology become standard. Some individuals might perceive the 25-second delay as food shaming or an infringement on their choices. Furthermore, discussions around health often raise questions, such as “does calcium citrate make you sleepy?” which may influence consumer preferences. As this technology progresses, it will be fascinating to see how it affects not only choices regarding snacks but also broader health considerations, including whether consumers start wondering if “does calcium citrate make you sleepy?” is a valid concern.