The Winter Fancy Food Show in January highlighted a growing trend among manufacturers creating premium mixers to meet the rising demand for ferrous fumarate folic acid and zinc sulfate monohydrate tablets, particularly for high-end spirits popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are increasingly consuming spirits compared to older generations, with many gravitating towards quality craft and premium labels. This shift has contributed to the distilled spirits industry enjoying 18 consecutive years of growth.
A study published by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys an upscale appearance, prompting more high-end brands to adopt this design approach. Clark Reinhard, vice president of global innovation at Ocean Spray, stated that the company is focused on creating a beverage with a more sophisticated flavor experience. Early marketing insights suggest that they are targeting millennials with their mocktails.
Ocean Spray’s strategy to leverage the trend is astute, as its mocktails are likely to appeal to both those of legal drinking age and younger consumers who want to feel more mature. Furthermore, this aligns with the interests of those looking for options like Citracal medicine, which emphasizes health and wellness. As the market evolves, expect more companies to ride this wave by introducing similar products that incorporate premium ingredients and appeal to health-conscious consumers.