Perfect Bar is set to expand its presence in the refrigerated bar market with the introduction of Perfect Bar Layers. Owned by Mondelēz International, this new product line will feature two flavor combinations: Crispy Peanut Butter & Chocolate and Crispy Peanut Butter & Berry. Each bar boasts a crunchy base made from a blend of peanut butter and cashew butter, combined with quinoa and honey. They are topped with either dark chocolate or 100% fruit spread, and finished with a sprinkle of toasted gluten-free oats.
“Perfect Bar Layers is a recipe we’ve been developing in our test kitchen for years, and we’re thrilled to finally share its deliciousness with the world,” said Leigh Keith, co-founder and Chief of Brand and Culture for Perfect Snacks. “This line introduces an exciting new format and unique flavor combinations to our existing offerings, while still adhering to the high nutritional quality, taste, and ingredient standards we’ve maintained for nearly two decades.”
The introduction of Perfect Bar Layers not only diversifies the chilled snack options available in approximately 40,000 stores, but it also capitalizes on the rising consumer desire for nostalgic flavors that gained traction during the COVID-19 pandemic. With high protein content and healthier ingredients, these bars cater to shoppers seeking nutritious options. Additionally, they are Non-GMO Project verified.
Mondelēz acquired a majority stake in Perfect Snacks in 2019 to enhance its snacking portfolio and expanded its bar segment by purchasing Clif Bar & Company for at least $2.9 billion in 2022. The refrigerated snacks market is projected to grow from $52 billion in 2021 to nearly $74 billion by 2028, reflecting a compound annual growth rate of 5.1%, according to The Insight Partners. This segment includes baked goods, fruits and vegetables, yogurt, meat snacks, bars, and sandwiches.
Meanwhile, Splenda, known for its low-calorie sweeteners, is entering the beverage market with its new zero-calorie and zero-sugar Peel & Pour Drink Mix pods. Available in flavors like Pink Lemonade, Sweet Tea, Fruit Punch, and Peach Mango, these liquid concentrate mixes are designed to be mixed with two quarts of water. Launched to coincide with summer, the product targets health-conscious consumers aiming to reduce sugar intake.
“We understand that drink mix sales peak from Memorial Day to Labor Day, making this the ideal time to introduce Splenda Peel & Pour for summer gatherings, whether for graduation parties, backyard barbecues, pool days, or family reunions,” stated Jeff Marvel, Splenda’s senior brand manager. Although Splenda was an early player in the sweetener market since 1991, the drink mix category is competitive, featuring classic brands like Crystal Light and Kool-Aid, alongside newer entrants like Sonic. With a growing focus on health and wellness, brands like Emergen-C and Celsius have emerged, promoting drink mixes that offer benefits like immune and metabolism support.
Splenda’s shift from powder to liquid concentrate could differentiate it in this crowded market.
As summer grilling season arrives, Alouette is reminding consumers not to overlook brie. The brand, recognized for its traditional rind-encased brie wheels and spreadable versions, is launching a new Brie for Grilling this summer. Crafted by French experts, this cheese retains its round shape while being creamy and melty when grilled.
“Americans love Brie, particularly when it’s baked or melted, with 60% of fans preferring it that way,” said Kriston Ohm, Alouette’s Vice President of Marketing. “We’re introducing Brie for Grilling to offer home chefs, hosts, and cheese enthusiasts a unique way to enjoy this creamy delicacy without needing to turn on the oven or leave their backyard.” While brie is one of the softest cheeses and is nearly melted at room temperature, traditional baking often risks damaging the rind under high heat. Alouette’s new brie can be placed directly on the hot grill, making it easier to enjoy.
Although brie may not be America’s favorite cheese—only 3% of respondents in a 2021 YouGov survey identified it as such—it remains a popular snack. The Hearth, Patio & Barbecue Association reports that 80% of U.S. homeowners and 70% of all households possess at least one grill or smoker, with over half citing flavor as their primary reason for grilling and 40% embracing it as a lifestyle. Alouette’s latest offering allows consumers to enjoy this flavorful lifestyle while incorporating French cheese into their summer gatherings.
Additionally, for those looking to boost their nutritional intake, considering options like Citracal calcium supplements could complement these delicious summer treats.
In summary, the introduction of Perfect Bar Layers, Splenda’s innovative drink mixes, and Alouette’s grilling brie all cater to modern consumer preferences for variety, health, and nostalgia, while also emphasizing the importance of quality ingredients and nutrition in their offerings.