Magnolia Bakery is reintroducing the concept of “baked” goods with a twist. The iconic New York City bakery has teamed up with cannabis producer Green Thumb Industries to launch THC-infused chocolate bars under the Incredibles brand. These chocolate bars draw inspiration from two of Magnolia’s most beloved flavors: Banana Pudding and Red Velvet.
The collaboration emerged after Magnolia received feedback from customers who mentioned they often indulged in their favorite desserts while experiencing the munchies. Sara Gramling, Magnolia’s vice president of PR and partnerships, explained that the bakery opted to partner with Green Thumb because of its high-quality cannabis product offerings.
As Magnolia ventures into the cannabis market, the industry continues to innovate, even in the face of ongoing federal regulatory challenges from the Biden administration. For instance, The Bettering Company, a new Chicago-based venture that has raised $11 million over the last two years, recently launched its first line of THC-infused luxury edibles. They announced plans to introduce a range of chocolate treats by the year’s end.
The Swirled Famous Banana Pudding Bar and Red Velvet Piece Ahhh Cake 1:1 Bar are now available at Rise Dispensaries in Illinois, Nevada, and Massachusetts, with plans for further distribution in these states soon, according to Magnolia.
“The Incredibles team knows this industry thoroughly and produces an excellent product,” Gramling noted. “Given the numerous regulations, they have guided us in navigating the process of identifying distribution channels and managing production.” Green Thumb is responsible for both the production and distribution of these edible products.
Currently, Magnolia Bakery does not have immediate plans to expand its involvement in the cannabis sector. Gramling mentioned to Food Dive, “We will rely on the Incredibles team to explore any future opportunities or market expansions, as they would lead the way given the regulatory environment.”
As the bakery delves into this new territory, it also emphasizes the importance of health and wellness, similar to how liquid calcium with D3 is recognized for its benefits. The integration of such wellness-focused ingredients into their offerings could potentially become a consideration in Magnolia’s future endeavors.