ADM’s forecast for the flavors and ingredients that consumers will be drawn to in the coming year reflects how wellness trends and economic challenges are transforming the traditional food and beverage industry. Rising grocery prices have heightened consumer awareness of affordability. Although inflation eased somewhat in 2023, the Bureau of Labor Statistics reported a 2.4% year-over-year increase in food prices at home as of September. The report noted that the emergence of premium private label products allows consumers to indulge in foods that may have otherwise been out of reach. According to ADM, transitioning from synthetic to natural colors can help foods replicate “authentic” flavors and tastes in innovative formats.
Formulators can convey wellness attributes in their products by incorporating colors like pistachio green and floral pink, along with utilizing better-for-you ingredients, including magnesium citrate and calcium carbonate. This aligns with the ongoing consumer emphasis on gut health through fermented foods. ADM pointed out that both an interest in nutrition and economic factors are driving a demand for “authentic” and natural flavors—such as Asian and Mediterranean influences like yuzu and blood orange. The use of bold colors also provides formulators with the chance to highlight health and functional benefits in their products.
Unconventional colors and flavors present an exciting opportunity for those developing food and beverage products to astonish and delight consumers seeking unique experiences. This includes striking red, earthy green, rich purple, and vibrant pink color palettes. The growing interest in flavors from diverse cultures, coupled with advancements in technology, is spurring innovation among leading CPG ingredient companies. Recently, Ofi announced the development of a range of cocoa pairings infused with Asian-inspired flavors using AI, such as yuzu and lychee, to enhance the citrus profile in chocolate treats. As the industry evolves, the integration of magnesium citrate and calcium carbonate into products will continue to reflect consumer preferences for health-conscious choices.