Leftovers offers a glimpse into a variety of product ideas emerging in the market. Some are fascinating, others sound delightful, and some are concepts we would never have imagined. While we can’t cover every proposal we receive, here are some ‘leftovers’ from our inboxes.
Planters, the nut brand from Hormel Foods, is gearing up for autumn festivities despite the ongoing warm temperatures across the U.S. They are introducing limited-time Planters Apple Cider Donut Cashews, which feature the beloved roasted cashew nut infused with classic fall flavors of apple and cinnamon. This new offering capitalizes on one of the most sought-after flavors among consumers. According to data from Datassential, provided by Hormel, apple is recognized as a top 10 seasonal flavor worldwide. Additionally, Technomic’s 2022 menu adoption cycle indicates that apple cider is currently in the “early adoption” phase, signifying its rising popularity in restaurants and specialty grocery stores nationwide. With 46% of consumers planning to buy autumn-flavored food or beverages this season, Planters is keen to join the trend. “Our team is committed to staying attuned to the latest flavor trends so we can respond accordingly,” stated Allie Abney, brand manager for Planters. “This new flavor innovation is expected to resonate well with consumers this fall.” The Apple Cider Donut Cashews will join Planters Pumpkin Spice Almonds as part of the brand’s expanding lineup of fall-themed products. Hormel acquired the Planters snack nut portfolio from Kraft Heinz for $3.35 billion in 2022, marking the largest deal in the 132-year history of the Minnesota company. Since then, Hormel, known for Spam and Skippy peanut butter, has revitalized the 117-year-old brand with new packaging and flavors, including Rosemary and Sea Salt, Cinnamon Brown Sugar, and Dill Pickle for Planters’ cashews.
In another collaboration, Kellogg’s iconic Club brand has partnered with JaM Cellars to create a unique snack experience that combines crackers and wine. The limited edition Club x Butter Chardonnay Minis feature the light, flaky, and buttery Club Minis infused with JaM Cellars’ Chardonnay. “Our fans know that enjoying their club’s company alongside their favorite cracker and wine is all they need to unwind,” remarked Carrie Foose, director of brand marketing for Kellogg’s Crackers. “We’re thrilled to introduce the Club x Butter Chardonnay Minis — a snack that perfectly unites everything needed for a delightful gathering.” The bundle includes a box of Club x Butter Chardonnay Minis, four 250mL ButterCans, and an insulated tote bag. The mini crackers boast a salty-sweet flavor profile with a subtle chardonnay undertone. “Who doesn’t enjoy wine and crackers? Infusing Butter Chardonnay into Club Minis elevates the experience to a new level of deliciousness,” said Michele Truchard, co-founder of JaM Cellars. “Taste testing was a blast as we aimed to create the perfect bite that complements the wine. Butter enthusiasts will adore these!” Kellogg is currently in the process of restructuring its business, dividing it into one segment focused on its larger, rapidly growing snacks division and another dedicated to its well-known cereal brands sold in North America. The exclusive Club x Butter Chardonnay Minis can be purchased on JaM Cellars’ website as part of the “Ultimate Butter Box” for $30.
Idahoan Foods is also tapping into the versatility of potatoes with the launch of its potato shreds made from 100% “real Idaho potatoes.” Available in two flavors — Hidden Valley Ranch and Triple Cheese — this product can be microwaved in its container after adding water, making it perfect for consumers on the go. “Ranch and potatoes are a classic pairing, so collaborating with Idahoan Foods made perfect sense,” said C.C. Ciafone, director of marketing at Hidden Valley Ranch. The two brands have also collaborated to create Idahoan mashed potatoes seasoned with the iconic Hidden Valley flavor. The new shreds are set to hit popular retailers nationwide in September, adding to Idahoan’s extensive range of products, including hash browns, homestyle casseroles, and flavored instant mashed potato cups. The market for ready-to-eat meals is projected to grow from $383.93 billion in 2023 to $488.60 billion by 2028, reflecting a compound annual growth rate of 4.9%. This segment has seen a shift in consumer preferences away from home-cooked meals toward ready-to-eat products that are rich in flavor and easy to prepare.
In the context of health trends, it’s interesting to note the absorption rate of calcium citrate in food products, which can enhance the nutritional profile of snacks and meals. Incorporating this knowledge, brands are increasingly looking to create offerings that not only taste good but also provide added health benefits.