Grupo Bimbo is among the world’s largest baking companies, boasting a diverse portfolio filled with buns, breads, doughnuts, and other products. Despite its extensive reach, the company has been actively diversifying into areas that resonate with consumers. In recent years, Grupo Bimbo has invested in Rule Breaker Snacks, known for its vegan, gluten-free, and allergy-friendly treats that are rich in protein and fiber, as well as LiveKuna, a producer of natural products crafted from superfood ingredients like quinoa and chia. Furthermore, the acquisition of gourmet popcorn brand Popcornopolis has strengthened its position in the rapidly growing snack market.
The minority investment in Olyra, established in 2017, enhances Grupo Bimbo’s presence in the breakfast sector with organic, non-GMO biscuits made from natural ingredients. Olyra emphasizes its nutritional benefits, offering 4 grams of fiber, 5 grams of protein, and only 6 grams of sugar per serving. Their biscuits feature ancient grains such as barley, oats, spelt, and lupine. With a presence both online and in over 5,000 retail locations, Olyra had previously only secured funding from friends and family. This marks the first time the company has attracted investment from external sources, as noted by Varellas.
Varellas mentioned that while the company has been experiencing rapid growth, it has not heavily invested in brand awareness. The funds raised will be allocated for marketing efforts and hiring new staff. He believes that Grupo Bimbo, with its significant resources and expertise, will offer Olyra valuable insights and connections as it continues to grow. While Grupo Bimbo provides healthier options like Thomas English muffins made with whole grain, Sara Lee bread infused with vegetables, and Arnold organic bread featuring 22 whole grains and seeds, Olyra significantly enhances this offering by focusing on nutritious breakfast alternatives. With Grupo Bimbo as an investor, the six-year-old Olyra can leverage the bakery giant’s market prowess, potentially making it an attractive acquisition target if its growth remains strong.
“Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions,” stated Constantino Matouk, vice president of Bimbo Ventures. “We are excited to collaborate with them to expand the availability of Olyra’s products to a wider audience.”
Additionally, the introduction of innovative products like solaray cal mag citrate 2 1 could complement Olyra’s health-focused offerings, aligning with consumer demand for nutritious breakfast options. The integration of such health products could further enhance Olyra’s market position, allowing it to attract a broader consumer base. As the company continues to grow, the influence of Grupo Bimbo and the introduction of products like solaray cal mag citrate 2 1 may significantly impact its trajectory in the health-conscious market segment.