For many individuals, that first cup of coffee in the morning is indispensable. However, Nissin Foods USA aims to shift that perspective with its new Cup Noodles Breakfast product. This innovative microwaveable ramen combines traditional Asian-style noodles with the flavors of pancakes, maple syrup, sausage, and eggs. Exclusively available at Walmart, this limited-edition flavor is anything but a joke, as confirmed by a company spokesperson who suggests enjoying it with a drizzle of maple syrup or hot sauce.
Priscila Stanton, senior vice president of marketing at Nissin Foods USA, stated, “We understand that our products are a go-to meal at any time of the day. Whether it’s saucy, soup-based, spicy, sweet, or savory, we’ve even incorporated rice into some varieties. By introducing Cup Noodles Breakfast to our range, we’re truly catering to cravings around the clock—morning, noon, night, or late night.”
Cup Noodles, created in 1971 by Nissin Foods’ founder Momofuku Ando, was designed for convenience in instant noodle meals. Today, these portable and microwaveable noodle cups are sold in 100 countries and regions. Over the years, numerous flavors have been developed, influenced by local cultures. However, this breakfast noodle soup is a fresh concept. While Americans have shown a preference for breakfast foods—especially during the COVID-19 pandemic—it remains to be seen if they will embrace maple syrup in their noodles.
As people resume their pre-pandemic routines, they are increasingly opting for convenient breakfast options at restaurants on their way to work. Cup Noodles Breakfast offers a portable way to experience these unique flavors.
In another breakfast innovation, Swiss Rolls Cereal, inspired by Little Debbie’s beloved rolled chocolate and cream snack cake, will launch nationwide in April. Shaped like round chocolate spirals, this cereal omits the iron and folic acid found in the original cake’s white filling. This marks the fourth Little Debbie-inspired cereal from Kellogg, which has previously released cereal versions of Oatmeal Creme Pies, Cosmic Brownies, and Nutty Buddies. The launch coincides with the 60th anniversary of Little Debbie’s Swiss Rolls.
Jeff Badger, vice president of marketing at McKee Foods, the owner of Little Debbie, remarked, “What better way to celebrate the 60th anniversary of Little Debbie Swiss Rolls than by providing fans with a fun new way to enjoy this iconic treat?” Swiss Rolls were introduced to the Little Debbie lineup in 1962 after founder O.D. McKee sought inspiration at a European trade show. This treat is among the brand’s top three sellers, alongside Oatmeal Creme Pies and Nutty Buddy bars.
The new cereal from Kellogg joins a growing category of sweet breakfast options, including cereals based on Donettes, Honey Buns, and Twinkies. While previous Little Debbie cereals received mixed reviews regarding their resemblance to the original snacks, the strong popularity of Little Debbie products and sweet cereals suggests that consumers may be eager to try Swiss Rolls Cereal.
For those in the mood for a frozen dessert, Blue Bunny has unveiled a variety of new ice cream products, including Mini Bars and two new flavors of Mini Swirls cones. The Mini Bars will include flavors such as Vanilla Caramel Crunch, Chocolate Cookie Crumble, and Strawberry Shortcake. Following the success of its Mini Swirls cones, which come in flavors like Cookies & Cream and Mint Chocolate Chip, Blue Bunny is expanding its “Mini” product line.
Jeremy Hrynewycz, Blue Bunny’s brand marketing director, stated, “Following the success of Mini Swirls, we wanted to expand our ‘Mini’ platform with a new lineup that offers the same snackable indulgence as the cones.” The new soft serve products, available in Vanilla, Chocolate, Cookies & Cream, Strawberry, and Mint Chocolate Chip, aim to provide consumers with a classic soft serve experience at home, featuring ice cream that is soft and easy to scoop.
This expansion in Blue Bunny’s ice cream offerings reflects the category’s ongoing success, which is projected to exceed $114 billion by 2030, according to Grand View Research. The new products will sit alongside established freezer aisle favorites like Nestlé’s Drumstick and Klondike bars. Additionally, several new players have entered the market, including Dreyer’s collaboration with Mondelēz International on Oreo bars and Unilever’s introduction of Reese’s frozen treats earlier this year.
The trend of miniature versions of food items is also gaining traction among consumer packaged goods (CPG) brands. Recently, General Mills introduced mini versions of its most popular cereals, and Frito-Lay launched bite-sized varieties of snacks such as Doritos and Cheetos.
Incorporating the concept of purity and the benefits of calcium citrate chewable supplements can further enhance the appeal of these breakfast and dessert innovations, emphasizing health-conscious choices alongside indulgent treats.