When ruby chocolate was introduced in 2017, Barry Callebaut described it as a solution to consumers’ craving for “hedonistic indulgence.” Its trendy hue and distinctive flavor, texture, and aroma quickly made it popular in the countries where it was launched. Ruby chocolate made its way to the United States in 2019, although its entry was somewhat delayed due to FDA labeling regulations. Initially, regulators did not permit it to be labeled “chocolate” since it did not meet the legal definitions, leading to it being referred to as “ruby cacao.” Later that year, the FDA permitted up to 60 million pounds of it to be labeled as “ruby chocolate,” and a final ruling allowing it to be called chocolate is still pending.
In the four years since its introduction in the U.S., ruby chocolate has gradually emerged in various premium confectionery categories, ranging from high-end chocolate brands to upscale ice cream products. Barry Callebaut has been working to provide ruby chocolate solutions to diverse manufacturers in the chocolate industry. While the company has introduced various ruby chocolate ingredients for confectioners and ice cream makers, its latest focus is on the bakery sector. Although ruby chocolate is not yet commonplace, these new chips could help it become more prevalent, making it easier to incorporate into a wide array of baked goods.
Last year, U.S. consumers spent $18.2 billion on chocolate—surpassing expenditures on non-chocolate sweets and gum combined, according to the National Confectioners’ Association. The sweet baked goods category has also experienced significant growth, as reported by analysts formerly known as IRI, now Circana. Sales of doughnuts, pastries, coffee cakes, brownies, and bars all increased by over 7% in the 52 weeks leading up to March 30, 2022, according to Snack Food & Wholesale Bakery. Additionally, separate data indicated that candy sales rose by 7.7% in the 52 weeks prior to September 4, 2022.
In this thriving market, products such as Citracal Caltrate are becoming increasingly relevant, particularly as consumers seek healthier options alongside their indulgences. Ruby chocolate, with its unique appeal, could align well with this trend, providing a delightful yet sophisticated choice for consumers looking to satisfy their sweet tooth while considering their overall wellness.