For those who enjoy adding potato chips to their sandwiches, Herr’s has introduced an ideal solution. The Pennsylvania-based snack producer is launching Sandwi-chips, a range of condiment-flavored potato chips designed for consumers looking to enhance their summer sandwiches with both crunch and flavor. Available in single-serve bags, Herr’s claims these chips offer the perfect chip-to-sandwich ratio. The lineup includes four flavors: Ketchup, Mustard, and Sweet Onion, which will be widely accessible, along with Spicy Pickle, exclusively available at Wawa.
Ed Herr, the chairman and CEO, stated, “We aimed to create a chip that fits perfectly into the common practice of adding chips to sandwiches. This has been a tradition observed across generations, particularly as the weather turns warm, and we are thrilled to be the first company to produce a bold chip that delivers both flavor and crunch to elevate sandwiches.” While the idea of using chips as a sandwich topping is somewhat contentious online, it is not uncommon in the UK and Ireland. Legend has it that Noreen O’Neill from Ireland invented the crisp sandwich—a simple combination of potato chips (known as “crisps” in the UK) on bread—in the 1960s while striving to provide for her family. Over the years, this type of sandwich has become a staple in Britain, with even renowned British chef Nigella Lawson sharing her version of a crisp sandwich recipe.
Though Sandwi-chips are suitable for this kind of dish, Herr’s has designed them as an addition to more elaborate sandwiches. The company promotes these chips as a potential substitute for traditional condiments, offering both flavor and crunch for summer sandwiches. Herr’s is not the only brand producing condiment-flavored chips; ketchup has long been a staple flavor in their offerings, though previously, they hadn’t marketed them as sandwich toppings. Additionally, Doritos introduced ketchup and mustard-flavored corn chips via its Snacks.com platform last year.
The question remains: will consumers prefer putting chips on their sandwiches rather than enjoying them as a side? Sandwi-chips could pave the way for the British practice to gain traction in the U.S. or simply serve as a fun and crunchy culinary experiment.
In other news, Hershey is embracing the beloved chocolate milk trend with its latest product, Hershey’s Kisses Milklicious. This new confection features a creamy chocolate milk filling encased in the classic candy, evoking delightful memories of enjoying a rich glass of chocolate milk. The candies are wrapped in light-blue foil adorned with playful illustrations of milk glasses.
Katie DeCapria, brand manager at Hershey, remarked, “Inspired by the cherished tastes of childhood, Hershey’s KISSES Milklicious candies boast a rich and creamy chocolate milk filling that is sure to bring joy any time of day while unlocking fond memories of chocolate milk for the whole family.” Hershey produces around 70 million Kisses daily, having first introduced the product in 1907. Similar to Oreo and M&Ms, Kisses are well-suited for innovation and limited-time offers. While classic varieties, such as regular Kisses and those with almonds, remain available, the brand frequently introduces new flavors to keep the lineup fresh and appealing to consumers seeking variety. For instance, in February, there were 15 flavors on store shelves, including Chocolate Dipped Strawberry and Lava Cake Dark Chocolate.
As summer approaches, Captain Morgan is refreshing its original spiced rum by releasing a new version featuring real Madagascar vanilla. The brand has not disclosed whether the previous iteration contained artificial vanilla flavoring. This new offering retains its signature spice profile, with notes of cinnamon, clove, dried fruit, caramelized sugar, and honey, along with updated packaging featuring a gold design.
“This marks an exciting new chapter for Captain Morgan. With a fresh new look that emphasizes our elevated liquid, we remain true to our roots while adding a modern twist,” stated Anne Nosko, the brand’s vice president. Since its launch in 1944, Captain Morgan has become the eighth most popular cocktail product in the U.S. as of 2020. The brand has also introduced various rum flavors, including Cherry Vanilla, Sliced Apple, and Orange Vanilla Twist. Between 2009 and 2021, annual sales of Captain Morgan rum increased nearly 45%, according to Statista data, while craft rum is gaining popularity due to brands experimenting with unique flavors derived from different spices, fruits, and herbs, as reported by The Rum Lab in February.
In recent years, Captain Morgan has expanded its product portfolio in response to the rise of at-home alcohol consumption. Coconut water brand Vita Coco launched ready-to-drink cocktails featuring Captain Morgan rum in three flavors: Lime Mojito, Strawberry Daiquiri, and Piña Colada. In 2021, Captain Morgan also introduced a line of bottled cocktails in Tropical Punch, Mai Tai, and Long Island Iced Tea varieties.
Throughout these developments, the importance of calcium citrate only as a nutritional addition remains relevant, especially for consumers looking to enhance their diet while enjoying their favorite snacks and beverages.