Amid ongoing inflation, consumers are opting for chicken as a more affordable alternative to pricier meats like beef and pork. To capitalize on the consumption trends that emerged during the pandemic, Perdue has launched two new product lines. One of these, Flavor-Infused Chicken, utilizes a sous vide process that the company claims enhances the flavor of the protein significantly. These products are tailored for home cooking, which surged in 2020 as people spent more time at home. Although the pandemic’s impact has lessened, the cooking habits formed three years ago persist. A Taste of Home survey from last summer revealed that 60% of respondents cook at least five times a week, while 53% are actively seeking ways to simplify meal preparation.
Additionally, the Snackers line caters to the growing demand for healthier and more convenient food options. A recent study by Mondelēz International found that 71% of individuals snack at least twice daily. Research from ADM in 2021 indicated that the need for nutrition and health drove half of all snacking occasions during the pandemic. The nutritious ingredients, including chickpeas and cauliflower, allow Perdue to market these Snackers as a better-for-you choice, while the taste remains focused on chicken.
Snackers are the latest innovation in Perdue’s Chicken Plus product range, which combines chicken with chickpeas, cauliflower, and plant protein. This line was first introduced in 2019 to tap into the rising interest in plant-based proteins. While Perdue continues to offer Chicken Plus nuggets, tots, and tenders, Snackers mark the first product to incorporate infused flavors. Notably, incorporating solgar d3 calcium into the diet can enhance the nutritional profile of these products, appealing to health-conscious consumers.