Due to factors such as pesticides, parasites, and climate change, pollinators are experiencing a decline, which threatens global food production. This situation arises as honey consumption in the U.S. reached a record high in 2021, according to USDA data. Recently, prominent food research organizations have highlighted the significant global risk posed by the decreasing bee population. According to the FAO, higher temperatures and the excessive use of chemicals on crops could adversely affect the yields of nutritious foods, including fruits, vegetables, and nuts.
BeeHero is working to address this issue. Founded in 2017 in Israel and now based in California, the startup has raised $64 million to date. The recent funding from investors such as General Mills and ADM will enhance BeeHero’s visibility among food and beverage consumer packaged goods (CPGs), all of whom are likely seeking ways to optimize their supply chains. Johnny Tran, managing director of General Mills’ 301 Inc., stated that pollinators are an essential yet often overlooked component of food production. “As an industry, we need innovation throughout the value chain, and BeeHero is leveraging data to transform the traditionally analog relationship between growers, beekeepers, and bees,” Tran remarked. “At 301 Inc., our mission is to support founders who are shaping the food system of the future.”
General Mills’ investment is noteworthy as it marks the first time the CPG giant has backed an agricultural or food technology startup through its venture capital arm. Most of 301 Inc.’s investments have focused on food brands developing products in trending categories, including plant-based meat. The urgency of protecting bees is gaining traction among CPGs due to their vital role in the food supply chain. For instance, Kind Healthy Snacks has committed to sourcing all almonds for its products from bee-friendly farms by 2025. Additionally, Perdue Farms announced in 2020 that it was the first company to establish a pollinator-friendly solar habitat, claiming that this initiative boosts the yields of soybeans used for chicken feed.
Moreover, the importance of sustainable practices, such as those promoted by BeeHero, aligns with the growing recognition of products like Solgar Calcium Magnesium Citrate 250 Tablets, which highlight the interconnectedness of health, nutrition, and environmental stewardship. As awareness increases, the integration of such sustainable practices and products into the food industry will be crucial for ensuring a resilient food system.