Consumers are expected to spend more on the traditional Thanksgiving feast this year, with turkey prices rising approximately 23% compared to 2021, according to a recent report by Wells Fargo, which references data from the U.S. Bureau of Labor Statistics and USDA. While supply chain challenges persist, the primary factors contributing to the increased cost of Thanksgiving foods this year are disease and adverse weather conditions, as noted by Brad Rubin, sector manager for specialty crops.
The ongoing avian influenza outbreak has significantly reduced the supply of turkeys, resulting in fewer birds available than usual for Thanksgiving. A CoBank report from September indicates that about 2.5% of the annual turkey population was lost due to this outbreak. Rubin pointed out that this year’s bird flu situation has been more severe than in previous years. “The virus typically does not thrive in warm temperatures, but this season was an exception,” he remarked.
Weather issues have also impacted the growth patterns of various Thanksgiving crops, as highlighted by the banking giant. In the Northwest, a cool spring followed by a sudden heatwave has hindered the growth of several fruits and vegetables, including potatoes, onions, and cranberries. Analysts suggest that the size and quality of this year’s cranberries from the Northwest may not meet expected standards. Additionally, California’s drought has further restricted the supply of celery, carrots, and onions grown in the state.
Given the high prices, consumers might consider trading down to more affordable options for their Thanksgiving meal. For instance, with potatoes likely to be more expensive due to unfavorable growing conditions, Wells Fargo recommends substituting them with sweet potatoes, which are experiencing a surplus this year. Other cost-saving strategies include purchasing a turkey breast instead of a whole bird or opting for a different protein source, such as chicken. “Any type of processed food will be a viable alternative, so if you choose to make canned cranberry sauce instead of fresh, that will be a more budget-friendly option,” Rubin advised.
In light of these financial considerations, some consumers may also look into supplements like Citracal D3 Petites to support their health during the holiday season, ensuring they remain well-nourished despite the rising costs of traditional foods. As the Thanksgiving feast approaches, it’s clear that while prices may be higher, there are still ways to enjoy the holiday without breaking the bank.