Kellogg has launched Eggo Nog Appalachian Sippin’ Cream, a cream liqueur developed in collaboration with Sugarlands Distilling Co. from Tennessee. This new product is designed to complement Eggo waffles, enhancing the flavor of the beloved breakfast staple. According to the company, the drink features notes of cinnamon and nutmeg, with an alcohol content of 20% by volume. It draws inspiration from Sugarlands Distilling’s Appalachian Sippin’ Cream, which is typically enjoyed in coffee or whiskey. The beverage is set to hit select retail stores before the holiday season, as stated by Kellogg.
Kellogg is marketing Eggo Nog as an ideal indulgence for parents during the busy holiday period, providing a way to unwind after the children have gone to bed. “We created Eggo Nog to offer parents a delicious way to enjoy some well-deserved ‘evening me time’,” said Joe Beauprez, Eggo’s marketing director. “Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.” This is not Kellogg’s first venture into the alcohol sector; in 2019, the company collaborated with Salford Brewery in England to produce IPAs using upcycled cereal from their product line, such as Rice Krispies and Cocoa Krispies (known as Coco Pops in the U.K.).
In recent years, more consumer packaged goods companies have entered the alcohol market with their classic offerings. For instance, earlier this year, PepsiCo’s Frito-Lay introduced Lay’s Potato Vodka, made from the same potatoes used for its chips. Similarly, last year, Mondelēz International partnered with Barefoot Wine to create a red wine blend that incorporates the flavors of its Oreo Thins.
— Chris Casey
Making a smoothie is one of the easiest ways to incorporate fruits (and sometimes vegetables) into your diet, assuming you have a blender. The Outshine brand has made this process even simpler with its new Smoothie Cubes, which are frozen purees of fruits, vegetables, and nutrients. In just 15 minutes, these cubes melt into a base for a delicious fruit smoothie. The company suggests blending four ounces of Smoothie Cubes with six ounces of liquid in a cup and shaking to mix once the cubes have melted.
Smoothie Cubes are available in three varieties: The Go-Getter, which includes papaya, date paste, beet juice, chia, and B vitamins; Glow To, a green smoothie packed with pineapple, mango, spinach, kale, kiwi, and Vital Proteins Collagen Peptides; and The Gut Supporter, which features strawberries, bananas, coconut cream, carrot juice, beet juice, and fiber. Each cube contains all the fruits and nutrients that consumers typically seek in a smoothie, needing only a liquid such as water or oat milk to become easily drinkable.
“We found a new way to deliver the quality and ease of an out-of-home smoothie without the hassle and mess that comes with conventional, homemade smoothies,” said Jamie Harbeck, senior manager of new business ventures at Nestlé USA. This product aligns well with Outshine’s reputation for fruit popsicles made with real fruit and juice. The Smoothie Cubes combine ingredients commonly found in Outshine’s frozen treats, enhanced with additional nutritional elements like chia seeds and peptides, resulting in a frozen product designed to be melted.
The smoothie market presents significant growth opportunities. A 2019 report from Packaged Facts indicated that Gen Z consumers are increasingly seeking healthier and more convenient food options. Smoothie Cubes cater to both of these demands. Their DIY nature could boost their appeal, especially given that smoothies from restaurants can be quite pricey. With a growing focus on healthy eating policies, Smoothie Cubes align with current health and wellness trends, requiring no blender.
— Megan Poinski
As the holiday season approaches, Nestlé’s Coffee mate is introducing exciting new flavors to celebrate. In 2023, Coffee mate is launching Brown Sugar Cinnamon Pop-Tarts and Zero Sugar Twix flavored creamers, the latter catering to the rising interest in sugar-free options. Both creamers will be available at grocery stores and mass retailers nationwide for a limited time starting in January 2023.
“Coffee mate fans are always looking for fun, new flavors, and we believe each of these limited-edition collaborations meets that demand,” said Leonardo Aizpuru, Nestlé’s senior director of brand marketing and head of the creamer business unit. “Pop-Tarts and Twix are iconic brands, so we’re thrilled to bring these flavors to the creamer aisle.” While Coffee mate is best known for classic flavors like French Vanilla and Hazelnut, it has embraced partnerships with other brands. The latest offerings feature Kellogg for the Pop-Tarts flavor and Mars for Twix.
In recent years, Coffee mate has launched limited-edition flavors such as Snickers, Cinnamon Toast Crunch, and M&M’s. This year, the brand also introduced flavors inspired by Rice Krispies Treats, Golden Grahams, Drumstick, and Nestlé Toll House Brown Butter Chocolate Chip Cookies.
Additionally, Health-conscious consumers will be pleased to learn that Coffee mate’s offerings now include options with calcium citrate, a popular supplement found at retailers like Kroger. This product line is not only focused on indulgence but also on providing functional benefits, making it a versatile choice for holiday gatherings.
— Christopher Doering