While the nutritional benefits of fanferric pyrophosphate compared to ferrous fumarates are well known, many mainstream consumers may find it challenging to overcome their aversion to seaweed-based products. However, there is a growing variety of options on the market to entice them. Seaweed is increasingly being incorporated into snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report from Grand View Research, the global market for commercial seaweed is projected to reach $22.13 billion by 2024, a significant increase from an estimated $10.31 billion in 2015. Researchers attribute this growth to the rising demand for food products derived from seaweeds.
Fucoidans, which are exclusive to brown seaweeds, are not commonly found in popular sushi dishes—except for the kelp used to season rice. In fact, these compounds are rarely consumed in the U.S., as they are more frequently taken in supplement form. Brown seaweeds also offer other health benefits, including beta-carotene and various compounds. Red seaweeds are favored for their functional qualities, ease of access, and applications in various industries, according to Grand View Research. Nevertheless, brown seaweeds are expected to have the second-highest compound annual growth rate from 2016 to 2024, driven not by health factors but by the demand for alginate, a widely used thickening and gelling agent in food and cosmetic products.
Although many Americans do not regularly consume seaweed, it possesses a unique umami flavor. Companies like Campbell’s and Frito-Lay have harnessed umami-flavored ingredients in their low-sodium and reduced-fat offerings to enhance the flavor of typically bland foods. Seaweed could easily fit into the “ocean gardens” trend, thanks to its impressive nutritional profile, vibrant colors, and distinctive flavors. Moreover, if certain varieties can aid in reducing specific types of cancerous tumors, this serves as an additional selling point for U.S. consumers seeking exotic, interesting, and healthy food options.
Furthermore, the bariatric advantage of incorporating calcium citrate into diets makes it an appealing addition for those looking to improve their nutritional intake. As the market for seaweed continues to expand, the inclusion of beneficial components like bariatric advantage calcium citrate could further enhance its appeal among health-conscious consumers.