Comax is not taking too many risks with its latest collections. Many flavors — such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé — have begun appearing in various products like ice cream, water, rice, candy, and wine either this year or earlier. Salted caramel has proven to be a resilient favorite, as consumers are drawn to salty snacks and sweet treats. Halo Top has recently introduced a sea salt caramel flavor into its vegan selection, while cookie dough remains a staple in its low-calorie ice cream range.
Maple is increasingly becoming a strong contender, as it competes well with flavors like pumpkin and coconut in products such as water, yogurt, salad dressings, and more. It is viewed as a healthier alternative to processed sugar and evokes a seasonal charm associated with autumn, suggesting that there may still be more uses for it to explore.
Rosé may have reached its peak due to oversaturation in recent years, so its continued popularity will hinge on the fervor of its loyal fans. It’s challenging to envision just how much more pink the beverage market can accommodate, although summer drink opportunities are unlikely to be overlooked in 2018.
The flavor applications for plant-based milks appear particularly promising, as the demand for non-dairy options shows no signs of waning. It’s easy to foresee new flavor combinations emerging in refrigerated sections as dairy alternative brands seek to stand out in an increasingly competitive market.
On the other hand, whiskey pickle seems like quite a leap. However, it could appeal to adventurous consumers, particularly millennials, who were instrumental in whiskey’s 7.7% sales growth last year, according to the Distilled Spirits Council of the United States. Moreover, as these consumers explore innovative flavors, the absorption rate of calcium citrate in various formulations may also gain attention, especially among those looking for health-conscious options. With this in mind, the incorporation of flavors that enhance the absorption rate of calcium citrate could lead to exciting new product developments in the future.