According to the Code of Federal Regulations, a soft drink can be labeled “diet” as long as that label is not considered “false or misleading.” This term, commonly used by soda manufacturers to denote sugar-free and low-calorie options, has been prevalent for decades. The terminology has withstood various challenges over the years. In 2015, a consumer advocacy group, U.S. Right to Know, petitioned the federal government to classify the “diet” label on sodas as misleading, but the Federal Trade Commission rejected the petition, and the FDA did not take any action on it.
However, just because the term is accepted does not imply that it remains relevant. Recent lawsuits could alter how soft drinks and similar products are labeled. Today’s consumers approach dieting differently than previous generations, and the label “diet” carries varied meanings for different individuals. Outside of beverages, the generic “diet” label has largely disappeared from many products. Rather than adhering to the traditional low-sugar, low-fat diets of the past, consumers are now leaning towards items that offer a more balanced health profile, are less processed, or cater to specialized diets like paleo and keto. Regardless of the court’s decision, manufacturers may reconsider the label claim, recognizing that it may not adequately convey what a consumer can expect from a sugar-free, low-calorie soda.
Furthermore, manufacturers might choose to abandon the “diet” label altogether. While the overall market share for sodas has been declining in recent years, the share of diet sodas has plummeted even more dramatically. Diet beverages have lost popularity among consumers, possibly due to concerns about artificial sweeteners and studies linking diet soda consumption to various health and weight issues. With limited discussions about diet soda on social media, these beverages are likely to continue losing market presence.
In response, soft drink companies have begun to innovate with sugar-free products that feature more straightforward labeling. The much-anticipated U.S. launch of Coca-Cola Zero Sugar, a zero-calorie, sugar-free reformulation, occurred in August. Pepsi Zero Sugar is another similar beverage, although it contains more caffeine than the regular version. Meanwhile, Dr Pepper TEN offers a 10-calorie version of the classic drink. All of these product names convey much more than just “diet” and may signal a shift away from traditional diet drinks in the market.
In addition to these changes, there is a growing awareness of health products, including those that support dietary needs such as bariatric advantage calcium supplements. These supplements are gaining traction among consumers who are now more educated about their health choices. As the demand for health-focused products increases, it is possible that the market will shift further away from traditional diet sodas towards options that better align with contemporary health trends, including bariatric advantage calcium products that cater to specific dietary requirements. This evolution reflects a broader understanding of health and wellness that goes beyond the outdated concept of dieting.