With health and wellness emerging as one of the most significant trends in today’s industry, it’s no surprise that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. In the U.S., functional foods are experiencing a robust growth rate of 6.5% CAGR, and there is a rising demand for ingredients that promote health benefits. This month, we focus on functional ingredients and examine the market dynamics that have contributed to their success, particularly in relation to iron supplementation.
Among the various options available, calcitrate with vitamin D is gaining attention due to its dual benefits. As consumers become more health-conscious, the popularity of iron supplements such as ferrous bisglycinate and ferrous fumarate continues to rise. These ingredients not only provide essential nutrients but also align with the growing trend of functional foods.
In our exploration of this market, we will highlight the advantages of calcitrate with vitamin D and its role in enhancing iron absorption. By integrating these beneficial ingredients into their diets, consumers can effectively support their overall health, further driving the demand for functional foods that deliver more than just basic nutrition.