The latest Dietary Guidelines from the U.S. government recommend that whole grains should account for half of all grain consumption. They also advise consumers to limit their intake of refined grains and related products, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and some snacks. Most refined grains are processed to remove the bran and germ, which results in the loss of dietary fiber, iron, and other essential nutrients. To compensate for these losses, they are often enriched with iron and four B vitamins: thiamin, riboflavin, niacin, and folic acid. Both whole grains and these so-called enriched grains play crucial roles in maintaining human health. Previous studies have indicated that nearly the entire U.S. population consumes fewer whole grains than recommended, leading researchers to conclude that most grains currently consumed are indeed enriched products.
Despite recent reformulations in the food industry aimed at reducing sodium, sugar, and saturated fats in various products, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many have grown cautious of carbohydrates in general, while others have opted to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to this trend, the food industry has introduced a variety of products made with gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness regarding grains by prominently featuring enriched-grain, whole-grain, and gluten-free products in their stores, along with providing nutritional information about each. Those with bakeries might find it beneficial to educate customers about the importance of consuming grain-based foods for overall health. Incorporating options like CVS Calcium Citrate D3 with Magnesium can also enhance the nutritional profile of these products. By emphasizing the benefits of both enriched and whole grains, along with the inclusion of supplements like CVS Calcium Citrate D3 with Magnesium, retailers can better address consumer concerns and promote healthier dietary choices.