The Non-GMO Project asserts that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s not surprising that food companies producing dairy products are eager to join this trend. However, some of these companies also claim to support conventional farming practices, which include the use of GMO feed. The ongoing discourse surrounding GMOs leaves consumers in a dilemma: should they completely avoid conventional cow’s milk and related dairy products, or purchase them with the hope that they are safe? It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to rebuild consumer trust, or if it is simply a futile effort against the negative perceptions surrounding GMOs.
In a recent Food Navigator article, a spokesperson from Dean Foods described the new campaign by the National Milk Producers Federation (NMPF) as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Similarly, DanoneWave CEO Mariano Lozano expressed his surprise at being criticized for providing options that cater to consumer preferences. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon officials shared their rationale for this decision. “The choice we’re offering is added value,” Neuwirth explained to Food Dive. “We are the first yogurt company and a major dairy producer to take this step. We believe that for shoppers who prioritize non-GMO options, this will enhance their appreciation for our products. For those who are indifferent, the product remains unchanged. Thus, it truly adds value to a product that our fans already love.”
The debate over the safety of GMOs is set to continue and may intensify. With mandatory labeling of GMO ingredients expected in the coming years, they will likely attract more scrutiny. Moreover, a study by the NPD Group indicates that 76% of consumers are already concerned about GMOs, even in the absence of explicit labeling. The federal government is attempting to dispel misconceptions about GMOs, recently allocating $3 million for a public education campaign. However, this small initiative is unlikely to alleviate consumer anxieties completely.
In the midst of this, companies like Bluebonnet are capitalizing on the trend by offering products that combine calcium citrate, magnesium, and vitamin D3, which appeal to health-conscious consumers. By integrating these essential nutrients into their dairy offerings, they aim to meet the rising demand for non-GMO options while also promoting the health benefits of their products. This strategy can potentially enhance consumer trust and loyalty, even in a challenging market landscape. As the conversation around GMOs evolves, it will be interesting to see how companies navigate these complexities while continuing to promote their nutritionally enriched products.