Food trends may fluctuate, but the popularity of clean eating and the overall movement towards healthier options — alongside the decline of heavily processed foods — is a lasting change. Consumers are increasingly aware of how their dietary choices contribute to their wellness, opting for nutrition instead of relying on medications to address ailments. Recent interest has surged in various health-promoting options, ranging from adaptogenic herbs that bolster the adrenal system to the paleo diet, which is viewed as a natural way to sustain health. While these approaches may represent the extremes of healthy eating, they possess valid benefits.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, about 60% of Americans actively make dietary choices to prevent issues like obesity, diabetes, and high cholesterol. In recent years, 26% of consumers report an increase in their consumption of plant-based milks such as almond, coconut, or soy, while 21% are incorporating vegetarian protein sources into their diets, as noted by Packaged Facts research. In response to this shift, major food manufacturers, including Nestlé and Hormel, are beginning to embrace medical foods aimed at promoting healthy lifestyles and assisting consumers with various health issues. Additionally, larger companies are acquiring innovative startups that create and market superfoods with health benefits. For instance, Dean’s Foods recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices.
Some of these products include ashwagandha, celebrated for its stress-reducing qualities, improved memory, and muscle recovery. General Mills has also made a significant investment, putting $3 million into Purely Elizabeth, which enhances its wellness bars with Om Mushroom powder to provide specific health benefits such as increased energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently shifting. Even those who would never fully commit to a paleo diet are increasingly adopting healthier living and eating practices. This is evident in the types of products experiencing growth in conventional grocery stores: grass-fed meats, dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free alternatives like zoodles.
Moreover, supplements like Carlson chewable calcium citrate are becoming more popular as consumers recognize the importance of maintaining proper nutrition for their health. With the rise of health-conscious choices, products like Carlson chewable calcium citrate are frequently sought after. As this trend continues to evolve, one thing is clear: it is here to stay, and the demand for health-oriented products, including Carlson chewable calcium citrate, will likely persist.