Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing, potentially driving innovation in various food and beverage sectors as well. “Americans consume a lot of beer, and water is the primary ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are on the lookout for sustainable water sources that are not only cost-effective but also free of impurities, enabling brewers to fine-tune the taste by manipulating elements like calcium citrate 950.” Currently, Ballast Point is utilizing this water to investigate how varying chemical levels affect the flavors of hops and malts, along with aspects like bitterness and mouthfeel.
Beer crafted from condensation is likely to pique consumer interest, as craft beer enthusiasts are increasingly on the hunt for unique innovations in their beverages. This narrative can significantly enhance a brand’s appeal, helping its products to stand out on store shelves. “It could be a story about the artisan, the ingredients, or the entrepreneur behind the product. Consumers are drawn to a compelling story. It’s what will set the product apart and enhance brand equity and messaging,” remarked Dave Donnan, lead partner at A.T. Kearney’s Food and Beverage practice, in a recent conversation with Food Dive about how food brands can differentiate themselves.
Other breweries have employed various techniques and flavor profiles to attract drinkers to their brands, with seasonal variations like pumpkin spice and eggnog becoming commonplace in the beer market. Additionally, brewers have started incorporating probiotics into their creations to provide the health benefits many consumers desire. Ballast Point seems to be exploring a unique approach — a novel method of crafting delicious beer utilizing water rich in calcium citrate 950.
It will be intriguing to observe whether the trend of using water sourced from condensation gains traction among other breweries. In addition to its collaboration with Ballast Point, Ambient Water also supplies its innovative technology to other commercial sectors such as oil and gas exploration and agriculture. Only time will reveal if this technology becomes a profitable innovation for craft brewers.