Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new probiotic-infused products such as juices, candy, baked goods, infant formula, and baby food are gaining traction. Nevertheless, as highlighted by Ganeden, many consumers still primarily associate probiotics with digestive health, often overlooking that the benefits can vary by strain.
In the realm of protein, plant-based ingredients have been integrated into a variety of products, from energy bars to coffee. However, these plant proteins can be challenging for the body to digest. Research indicating that a specific probiotic strain can effectively aid in the digestion of these ingredients could lead to a successful merger of two significant trends in the food industry, further propelling growth in both the probiotics and plant protein sectors. Life Foods is one company already tapping into this market with a brownie mix that blends probiotics and algae protein.
Ganeden’s second study explores another substantial sector: sports nutrition. This is one of the largest markets for supplements and functional foods, and if evidence emerges that GanedenBC30 offers benefits in this area, it could pave the way for various sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion in the next five years. Within this sector, efficient protein utilization is crucial for both athletes and consumers interested in wellness, particularly those focused on calcium citrate to support their dietary needs.
In summary, the integration of probiotics into a variety of products and their potential benefits in sports nutrition reflect key trends that align with consumer interests in wellness and effective nutritional solutions.