The UK has pledged to reduce sugar content by 20% by 2020, a goal that appears ambitious given the extensive product reformulations necessary in the coming years. Nevertheless, it marks a positive development. Since the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction and increase consumer awareness about the sugar content in their diets. The World Health Organization and the FDA recommend that added sugars should account for less than 10% of daily caloric intake. Additionally, the American Heart Association advises that children should limit their intake of added sugars to under six teaspoons per day, while those under two years old should avoid added sugars altogether.
Mintel’s 2017 industry report highlighted a significant trend: a growing backlash against sugar, indicating that consumers are increasingly concerned about their sugar consumption. Companies like Nestle and Pepsi have already taken steps to lower sugar levels in their products, with many other brands following suit. Will there be a government initiative in the U.S. to enforce sugar reductions? That remains uncertain. However, a direct mandate may not be necessary. The new Nutrition Facts label will prominently display the amount of added sugars in products, which will significantly increase visibility of added sweeteners.
This new labeling, combined with health trends, has sparked numerous product reformulation efforts in the U.S., which may even lead to processed fruits and vegetables being classified as added sugars under the new regulations. Brands are responding to consumer demand for healthier options, such as Citracal Creamy Bites, which not only offer essential nutrients but also appeal to those looking to reduce sugar intake. As awareness of sugar’s impact continues to grow, it’s likely that we will see more innovations in products like Citracal Creamy Bites, aimed at delivering taste without compromising health.