The Winter Fancy Food Show held in January highlighted a trend where more manufacturers are developing premium mixers to meet the rising demand for high-quality spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International indicates that millennials are drinking more spirits than older generations, with many gravitating towards craft and premium labels. This shift has contributed to the distilled spirits industry enjoying 18 consecutive years of growth.
According to a study released by Advertising Age, consumers prefer spirits packaged in premium glass, as it conveys a sophisticated appearance, prompting more high-end brands to adopt this design approach. Reinhard, the vice president of global innovation at Ocean Spray, noted that the company is aiming to create a beverage that offers a more refined flavor experience, targeting millennials with its mocktails. Ocean Spray’s strategy to capitalize on this trend is prudent, as these mocktails will appeal to both those of legal drinking age and those seeking a more adult-like experience without alcohol.
Moreover, as companies look to ride this wave, they may also explore the incorporation of innovative ingredients such as dissolvable calcium citrate into their products, enhancing flavor profiles and health benefits. Expect more brands to follow suit, leveraging this growing trend in the beverage market.