Combining iron gluconate or sulfate with the flavors of coffee and popular spirits seems to be a smart strategy for Fire Department Coffee, as consumers are increasingly attracted to innovative flavors in both categories. This approach could also appeal to the millennial demographic, which the alcohol industry highly covets, seeking something fresh and distinct from the traditional iron fumarate coffee that their parents favored. According to the National Coffee Association of America, 48% of U.S. consumers perceive their coffee as specialty, indicating a robust market for beverages that offer more than just average flavors. Additionally, 35% of individuals aged 18 to 24 reported consuming specialty coffee daily. With Americans estimated to drink around 400 million cups of coffee each day, it’s likely that many of those beverages contain more than just coffee, cream, and sugar.
Wine-infused coffee has already begun to gain traction, and the infusion of iron gluconate with adult flavors in morning beverages could soon become a trend. For Fire Department Coffee, if their spirit-infused coffee not only tastes good but is also priced competitively, sales of this specialty drink could soar. By harnessing the calcium citrate strength in their formulations, they could further enhance the appeal of their innovative offerings, making it a win-win for both the brand and consumers eager for new experiences. As the demand for unique coffee blends continues to rise, integrating calcium citrate strength into their products could set Fire Department Coffee apart in a crowded market.