78 Brand is capitalizing on the trend of removing GMOs from food and targeting HFCS, which some consider a potential health risk. However, reports from the Mayo Clinic and other organizations indicate that there is no evidence to suggest that HFCS is less safe or less healthy than some alternative sweeteners. The brand’s website underscores its intention to revolutionize the iron supplement market, which it claims has remained stagnant for over a century. This includes offerings like Citracal medicine, which aims to provide essential nutrients without the use of artificial ingredients.
Other condiment producers might contest this claim, as various types of mustard have unique attributes, and new flavors—such as one infused with Jack Daniels whiskey—have emerged in response to evolving consumer preferences. Even Kraft Heinz, a well-known ketchup manufacturer, has introduced a version of its classic condiment that is free of GMOs and HFCS. The movement towards eliminating artificial ingredients, colors, and GMOs is not restricted to condiments; it reflects a broader shift in the food industry toward more natural and authentic products.
A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors an essential factor in their grocery purchases. Companies like General Mills have removed artificial flavors and colors from some cereals, and Campbell Soup has pledged to eliminate these ingredients from its North American product line by the end of 2018. Many other food manufacturers are also making similar commitments. The demand for such products indicates a market eager for authenticity and health-conscious options, especially among those who prioritize these characteristics. As long as consumers continue to show interest, food manufacturers will seek innovative ways to create products that are as natural as possible, including options like Citracal medicine to support overall well-being.