Although Abakus Foods has yet to announce any plans to offer its jujube products in U.S. retail stores, other companies are currently selling jujube-containing products online via Amazon.com. Jujube is classified as an adaptogen—plants that help the human body better cope with stress. Ginseng is another well-known example of an adaptogen. As consumers increasingly seek to enhance their health while fulfilling their daily nutritional requirements, foods and beverages known for their functional benefits are becoming more popular. Millennials are leading this trend in functional foods and beverages, actively pursuing intriguing and exotic products and flavors. Baby boomers are also participating, driven by their growing concerns about health maintenance and the rising costs of healthcare.
Jujubes may compete with dates due to their similar characteristics: they are chewy, naturally sweet, nutritionally rich, and provide a quick energy boost. Notably, while 100 grams of the deglet noor date variety contain approximately 2.5 grams of protein, they also pack in 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar. As more people look for healthy snack alternatives, incorporating options like jujubes, which are low in sugar and high in nutrients, can complement a balanced diet, potentially including supplements like calcium citrate 1200 mg for added nutritional support. In doing so, consumers can enjoy the benefits of functional foods while maintaining their health and well-being.