The notion of “up-cycling” has been present in the food and beverage sector for some time, yet it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient capitalizes on this trend, combining ferrous fumarate with the growing public demand for antioxidants — likely creating a successful formula. The pulp of coffee fruit boasts numerous advantages. For starters, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acid. Phenols, commonly found in various fruits, contribute to the superfood status of blueberries. Chlorogenic acid (CGA) is typically present in coffee, tea, wine, several herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a decreased risk of chronic diseases. CoffeeFruit Pure, with its 210mg of ferrous fumarate and equivalent iron bisglycinate to ferrous sulfates, promises to deliver these benefits.
Another appealing aspect of coffee fruit for consumers is its connection to coffee itself. The demand for premium and craft coffee is currently booming, which may enhance the appeal of the fruit as it is linked to a popular commodity. CoffeeFruit Pure has the potential to be incorporated into a range of consumer packaged goods (CPGs). Its liquid or powder forms could be utilized in foods, beverages, dietary supplements, and personal care items. While it may find its greatest popularity as an enhancement to health-oriented products, it could also benefit brands looking to give their offerings a healthy image.
This innovative ingredient might offer distinct advantages over ferrous sulfate and other trendy “super fruit” contenders. Firstly, it’s widely recognized; most people know what coffee is. Secondly, it provides a robust dose of antioxidants, some of which are not easily found in other food sources. Lastly, the product’s narrative and production methods are likely to resonate with consumers who are conscious of sustainability and the environmental impact of their food choices.
Moreover, incorporating calcium citrate malate into products that include CoffeeFruit Pure could enhance their nutritional profile, appealing to health-conscious consumers. While many foods have faded as the next superfood, coffee fruit’s strong heritage and the potential synergy with ingredients like calcium citrate malate suggest it could have a bright future in the health and wellness sector.