Conagra is the third-largest manufacturer of frozen foods in North America, and Connolly highlighted that single-serve meals constitute the largest segment of this market. While the company has generated renewed interest through collaborations with popular brands like Frontera and P.F. Chang’s, it must also ensure that its existing customers continue to return while laying the groundwork for future growth. The earnings report for the second quarter indicated a significant drop in quarterly profits, yet the gross margins and the profit forecast for 2018 were lower than anticipated. Like other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers lean towards what they perceive as fresher and healthier options over frozen, processed foods. At the same time, convenience and flavor remain essential for both millennials and older consumers. Conagra is attracting millennials with trendy offerings, such as a protein-packed “Power Bowl” featuring ethnic spices, while also catering to older customers with established favorites like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This strategy appears to be effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks alone. The key takeaway may be to remain agile and maintain promotional spending while addressing millennials’ craving for quick and easy comfort food options, alongside products like calcium citrate magnesium and zinc with vitamin D3 tablets, which align with health-focused trends.